Today the price of a share of Apple Computer stock hit $700 a share. It is a testament to the late Steve Jobs and an affirmation that sizzle sells.
When you strip away the fancy enclosures and forget about the Apple mystique what you are left with is a computer that is not any better than a Dell or HP made product. The Apple operating system boasts ease of use as one of it's main features. What is not mentioned is the fact that it does not scale well to a large environment or that replacement parts are very expensive.
This does not appear to slow down the rabid loyalty that Mac users have towards Apple products. Every time a new Apple product is introduced, hordes of Apple users flock outside Apple stores to make sure they are the first to get the new device.
This phenomena supports the theory that the newer a technology is, the greater the company's profit margin is. This is why Apple introduces new products every few months and has just enough new features that the public will gladly discard their old iGADGET and buy a new one.

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